Are you Creating Enough Product Value with Analytics

Achieving Smarter Product Outcomes in the Age of Disruption

In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.  

Aging workforce, automation, economic inequality and human overpopulation are powerful forces brewing the perfect storm that could trigger economic and environmental disruption far greater than we have experienced over the past 60 years. They could ignite a major transformation across industries that will extend over several decades.  

Product managers and marketing managers in most companies have effectively been encouraged to think small. They are too tactical, not strategic enough. They typically focus on just one product line, whose boundaries are often narrowly defined by industry analysts. They are measured on their ability to ship products on time and on budget. While those are worthy business goals, meeting them doesn’t mean a product will succeed in the marketplace or that customers will be delighted.  

You’ll learn: • Why you must prepare your product teams to deal with disruption • How to restructure the roles of product management and marketing • What approaches business leaders can implement to build business resilience • Common challenges plaguing product-centric companies  

This session will discuss why business leaders must restructure the roles of product management and marketing to enhance the customer experience, refresh the company’s business model and expand collaboration across markets and partners to increase business resilience and maintain a competitive advantage.


Hector Del Castillo

Hector loves to work with people who want to make a significant positive impact in the world. He helps executives, senior managers and entrepreneurs build great products and companies that change the world. As a product management expert with a proven track record of achieving exceptional product outcomes, he builds high performing product teams within software and technology companies. As a consultant and coach, he accelerates business growth by guiding product executives and senior managers, building capacity and capability, improving product lifecycle processes and deploying best in class tools to achieve smarter product outcomes resulting in over 26% increase in profitability.

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