Are you Creating Enough Product Value with Analytics

Are you Creating Enough Product Value with Analytics?

Increasingly, product managers are using analytics to increase the value of their products in exciting new ways. 

MIT Principal Research Scientist Dr. Barb Wixom will share her latest research about how companies are using analytics to reinforce, streamline, or enrich products—and how companies can generate maximum customer value. 

She will present examples from companies and explain what it takes to execute these kinds of analytics efforts.


Dr. Barbara Wixom

Barbara joined MIT Sloan in June 2013 to serve as a Principal Research Scientist at the MIT Sloan Center for Information Systems Research (CISR). Since the mid–90’s, Barbara has deeply explored data warehousing, business intelligence, analytics, and big data. Her research ranges from large-scale surveys and meta-analyses to lab experiments and in-depth case studies. Four of her cases have placed in the Society for Information Management Paper Awards competition: First American Corporation (1999), Owens and Minor (2000), Continental Airlines (2004), and Sprint (2008). 

Barbara is a leading academic scholar, publishing in such journals as Information Systems Research; MIT Sloan Management Review; MIS Quarterly; and MIS Quarterly Executive. She presents her work globally to academic and business audiences. Barbara serves as associate editor of the Business Intelligence Journal, research fellow of The Data Warehousing Institute, and fellow of the Teradata University Network. In 2017, Barbara was awarded the Teradata University Network Hugh J. Watson Award for her contributions to the data and analytics academic community via the Teradata University Network. She is the author of two leading systems analysis and design textbooks, published by John Wiley & S&ns, Inc. She is married and has been blessed with two daughters.

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