Becoming Expert: From Data-Driven to Insight-Driven Product Management

A Critical Key to Your Product's Success

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Can't attend live? No worries! AIPMM Members can view the replay of all of our webcasts.

During this live webcast, you will learn 

The critical importance of data-driven Product Management

How to collect data from many sources

Using qualitative data, like interviews and Voice of the Customer research

Setting the right goals to manage handling lots of data

So What? How to analyze the data for real insights

Making the case - best practices and tips

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Topics covered will include:

  • Why reliable data is so critical
  • Setting the right goals
  • Collecting Data through interviews and the voice of the customer
  • A/B testing
  • The basics of finance
  • How to analyze the data for real insights
  • Using reports to convey the key findings

“What if I can't attend the live webcast, but still want gain the knowledge being presented?”

If you are unable to attend the live event it's okay. There are two ways you can catch it later. 

  • This webcast will be available On-Demand at for one week following the live event. 
  • After that the recording will be available in our Member Zone at exclusively for AIPMM Members. 

Any AIPMM Membership level will give you access to the full archive of webcasts so you can enjoy this one along with literally hundreds of our other webcasts.

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About The Speaker

Colleen O'Rourke

Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth. Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.