Five Elements of a Killer Product Strategy

Five Elements of a Killer Product Strategy

A solid product strategy is an essential ingredient to shape your product vision, effectively allocate resources and prioritize the product backlog. Without a product strategy, you can only react to the market.  

This talk is targeted toward anyone looking to create durable differentiation for their products and carve out a defensible position in the market. We look at why product vision and customer research are not enough to succeed in competitive markets.  

Additionally we will use case studies from varied industries to explore how to read markets, analyze competitors, predict their next moves, and adapt one’s strategy to exploit hidden opportunities. 

In particular, if your product is not the market share leader, this session is for you. You will learn a framework, steps, and techniques to create a killer product strategy to guide your backlog prioritization and establish yourself as a true product leader in your organization. 


You will learn the five key elements to create a killer product strategy, including how to:  

  • Connect your product strategy to your product vision and backlog prioritization  
  • Map a market and your competition to identify hidden opportunities  
  • Avoid missteps and navigate highly competitive markets  
  • Flank stronger competition vs. attempting a head on assault  
  • Apply the framework through multiple case studies  


Greg Cohen

Greg Cohen is a Senior Principal Consultant with the 280 Group and a 15-year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association.  

He has worked and consulted with venture startups and large companies alike and has trained product managers and product owners throughout the world on Agile development, road mapping, feature prioritization, product innovation, product life cycle process and product management assessment.  

Greg is the author of the books Agile Excellence for Product Managers and 42 Rules of Product Management, as well as a speaker and frequent commentator on product management issues. Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.