280 Group and AIPMM Webcast

Harnessing the Voice of the Customer to Deliver a Superior Product

Learn how to effectively conduct Voice of the Customer (VoC) research



Robyn Brooks is a Strategic Advisor and Trainer with 280 Group. She has over a decade of experience in Product Management and Product Marketing, primarily in the EdTech and B2B SaaS Software domains. She is passionate about closing the empathy gap with customers and incorporating measurable feedback into the product management process.

Voice of The Customer (VoC)

According to the MIT Sloan Management Review, over 50% of  new  product  launches fail.  Ouch.  One major contributor to these failures is not understanding customer needs.  

Learning Voice of the Customer (VoC)

Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure.  Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experienceBut how can you do this effectively? There are many approaches to conducting a VoC program.  While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments. 

Become Voice of the Customer Centric

If you are truly vested in becoming more customer-oriented, join our webcast so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too! 

BONUS! Receive our free template, Voice of the Customer: The Complete Guide after the webcast. 

What you'll learn:


How to build a well-defined VoC strategy 


Techniques to prepare for and execute your customer interviews 


How to analyze results and identify key insights to take action on