Learn how to effectively conduct Voice of the Customer (VoC) research
Robyn Brooks is a Strategic Advisor and Trainer with 280 Group. She has over a decade of experience in Product Management and Product Marketing, primarily in the EdTech and B2B SaaS Software domains. She is passionate about closing the empathy gap with customers and incorporating measurable feedback into the product management process.
Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments.
If you are truly vested in becoming more customer-oriented, join our webcast so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too!
BONUS! Receive our free template, Voice of the Customer: The Complete Guide after the webcast.
How to build a well-defined VoC strategy
Techniques to prepare for and execute your customer interviews
How to analyze results and identify key insights to take action on