Make Great Products

Make Great Products: Tools to Get Ideas, Select Ideas, and Build a Business Case

In this webcast you’ll learn about…  

• 7 Innovation Systems • 18 Ideation Methods • The one best approach to creating a business case • A single framework for turning ideas into great products  

Product management requires innovation. Innovation is about identifying ideas and turning them into a valuable product. This means doing something new.  

And “new” is risky.  

You need the right tools to navigate the challenges of innovation. The tools must help you get ideas, select ideas, and build a business case that convinces your peers and managers to support your plan.  

If you are responsible for the growth and management of an existing product, you need the right ideas that can create value for: • your existing customers • new customers and new markets • the organization you work for • yourself to make your career more successful  

If you are creating new products – an item or service that doesn’t exist yet – you also need ideas. The right ideas that lead to value.  

Attend the webcast to learn innovation systems, ideation methods, and other tools to go from idea to value.  


Chad McAllister

I'm the host of The Everyday Innovator podcast, author of Turning Ideas into Market-Winning Products, and founder of Product Innovation Educators.  

I've been recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger.  

My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters.  

I've had the pleasure of training and coaching product managers at Microsoft, Kind Snacks, Level 3, Kohler, John Deer, J.D. Power, GHX, FedEx, Cummins, Compassion, Clorox, Cisco, Mastercard, SAIC, Thomson Reuters, Xerox, and many other companies.  

For more about product manager training, visit