Presenter: Greg Cohen
Principal Consultant 280 Group
What we will cover in this webcast:
Although Scrum defines the role of the product owner, there is little written about what it takes to be able to perform and truly excel in the position. Because of this, many product owners behave much more as order takers than true ‘owners’ of their product, and their teams view them more as messengers than leaders. In this talk, we will explore simple, yet important, ways product owners (and product managers) can set themselves up to consistently deliver the right product to their stakeholders and create an environment for their teams to WOW the customer. We’ll also discuss what product managers need to do to be effective partners with product owners to enable their success. This web session is for product owners, aspiring product owners, scrum masters who coach product owners, product managers, and anyone who wants to know what distinguishes great product owners from good product owners. It will include an activity and case studies to illustrate key points.
Greg Cohen is a Senior Principal Consultant with the 280 Group and a 15-year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted with venture startups and large companies alike and has trained product managers and product owners throughout the world on Agile development, road mapping, feature prioritization, product innovation, product life cycle process and product management assessment. Greg is the author of the books Agile Excellence for Product Managers and 42 Rules of Product Management, as well as a speaker and frequent commentator on product management issues. Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.